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The Difference Between a Trade Name and a Trademark - And Why You Can’t Overlook Either
When it comes to starting a business, there’s often some confusion about the process of business name registration. How are trade names and trademarks different? Does a trade name... Read more
Protect Your Company’s Name With A Trademark
Explains how trademarks can protect a company, what can, cannot be trademarked and how to apply for a trademark. Read more
Competitive Edge: Patents
Explains what a patent is, whether or not a product/idea is patentable and, if so, how to apply for a patent. Read more
Three Ways to Grow Your Business
Discusses ways to promote business as well as addressing reasons why customers no longer frequent a business. Read more
Ten keys to social media success
Explains exactly how to use social media to help your business to succeed. Read more
Marketing Yourself from A-Z
Addresses 25 ways to market your small business inexpensively. Read more
Know Your Market
Addresses the steps that need to be taken by a business owner in order to gain more knowledge about the market. Analysis is critical! Read more
How to Craft a Killer Elevator Pitch That Will Land You Big Business
This article will explain the elements of a powerful elevator pitch and then walk you through how to craft yours. Read more
The 6 C's of Business Credit
A comprehensive description of what a lender is looking for to establish the credit worthiness of a borrower. Read more
So You Want to Borrow Some Money
Brand strategy is critical for sales
Branding deserves your attenion and not just a one time event. Your brand strategy is made up of three components: your brand (name), your logo and your positioning statement. ... Read more
A Sound Marketing Plan Can Translate To A Road Of Success
A description of how preparing a sound marketing plan (even for small businesses) can help to promote a business. A marketing plan is a critical part of a business plan. Read more