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Know Your Market

Addresses the steps that need to be taken by a business owner in order to gain more knowledge about the market. Analysis is critical! Read more


So You Want to Borrow Some Money

Virtually all businesses, at some point, need to borrow money. The question is, how do you convince someone to lend it to you? Although most new ventures are financed by the... Read more

Brand strategy is critical for sales

Branding deserves your attenion and not just a one time event.  Your brand strategy is made up of three components: your brand (name), your logo and your positioning statement. ... Read more